NOTEPAD

MY ROLE

Associate Solution Leader

Contextual Dynamic User Interface Team

Brane Enterprises specializes in AI-driven solutions, leveraging machine learning, deep learning, NLP, computer vision, and generative AI to power autonomous systems, robotics, and intelligent automation. Their expertise spans AI-enhanced cybersecurity, big data analytics, AI for healthcare, and financial technology, ensuring predictive analytics, fraud detection, and risk assessment. With a focus on AI-integrated marketing, personalization, and MLOps, Brane optimizes AI model deployment, real-time data processing, and enterprise AI applications, driving innovation, automation, and business intelligence at scale.

Brane Enterprises specializes in AI-driven solutions, leveraging machine learning, deep learning, NLP, computer vision, and generative AI to power autonomous systems, robotics, and intelligent automation. Their expertise spans AI-enhanced cybersecurity, big data analytics, AI for healthcare, and financial technology, ensuring predictive analytics, fraud detection, and risk assessment. With a focus on AI-integrated marketing, personalization, and MLOps, Brane optimizes AI model deployment, real-time data processing, and enterprise AI applications, driving innovation, automation, and business intelligence at scale.

1

USER RESEARCH

USER RESEARCH

The user research for Notepad application focused on understanding the specific needs and pain points of developers and testers. The goal was to design a tool that would not only facilitate note-taking but also enhance cross-departmental collaboration.

The user research for Notepad application focused on understanding the specific needs and pain points of developers and testers. The goal was to design a tool that would not only facilitate note-taking but also enhance cross-departmental collaboration.

EMPATHIZING

EMPATHIZING

EMPATHIZING

Research Objectives

Identify User Needs

Understand the essential features developers require in a note-taking application.


Enhance Collaboration

Explore ways to integrate features that support seamless collaboration across different departments.


Improve Efficiency

Determine how the application can streamline workflows and reduce the time spent on managing notes and tasks.

Methodology

Surveys and Interviews

Conducted with a diverse group of developers from different teams from various departments to gather qualitative and quantitative data on their current note-taking practices, challenges, and desired features.


Secondary Research

Conducted observations of automation testers in their work environment to analyze their note-taking and real-time collaboration methods, identifying friction points and inefficiencies in their processes.


Persona Development

Created personas based on the research findings to represent different types of users within the company, ensuring the design would cater to various needs.


Usability Testing

Conducted on the initial prototypes to gather feedback on the user interface and functionality, ensuring the design was intuitive and met the users' expectations.

USER PERSONA

The research findings directly influenced the design of Notepad application, leading to the development of a user-centric interface that balances simplicity with powerful collaborative features. The prototype was tailored to meet the identified needs, ensuring it would be a valuable tool for enhancing productivity and collaboration within the company.

The research findings directly influenced the design of Notepad application, leading to the development of a user-centric interface that balances simplicity with powerful collaborative features. The prototype was tailored to meet the identified needs, ensuring it would be a valuable tool for enhancing productivity and collaboration within the company.

Shivam Kumar

Age : 34Years

Industry : IT

Location : Bangalore

Position : Snr Developer

Developer

Dedicated and organized developer at a tech firm based in Sydney, Australia. He faces challenges in handing over development files and collaborating with team members effectively. He often face issues to streamline communication, ensure better file sharing, and improve overall project management.

MOTIVATION

Streamlining collaboration and file sharing across his team

Improving workflow efficiency that can reduce his day to day complexity

Leveraging tools for better note taking and helping him collaborate better

FRUSTRATIONS

Difficulty in handing over development files smoothly.

Miscommunication and delays due to inefficient collaboration.

Lack of a unified system for tracking updates and tasks.

Often follows up with team members to clarify project details or file versions. Gets bogged down by insufficient information

BEHAVIOUR

Strong understanding of tools and appreciates the importance of structured and well detailed files

TECHNOLOGY EXPERTISE

Persona 1

Shivam Kumar

Age : 34Years

Industry : IT

Location : Bangalore

Position : Snr Developer

Developer

Dedicated and organized developer at a tech firm based in Sydney, Australia. He faces challenges in handing over development files and collaborating with team members effectively. He often face issues to streamline communication, ensure better file sharing, and improve overall project management.

MOTIVATION

Streamlining collaboration and file sharing across his team

Improving workflow efficiency that can reduce his day to day complexity

Leveraging tools for better note taking and helping him collaborate better

FRUSTRATIONS

Difficulty in handing over development files smoothly.

Miscommunication and delays due to inefficient collaboration.

Lack of a unified system for tracking updates and tasks.

Often follows up with team members to clarify project details or file versions. Gets bogged down by insufficient information

BEHAVIOUR

Strong understanding of tools and appreciates the importance of structured and well detailed files

TECHNOLOGY EXPERTISE

Persona 1

Sakshi Malik

Age : 34Years

Industry : IT

Location : Bangalore

Position : Snr Developer

Tester

Detail-oriented automation tester at a tech company in Sydney, Australia. He focuses on ensuring software quality through automated testing processes and is dedicated to delivering bug-free products

MOTIVATION

Ensuring high software quality and reliability.

Streamlining testing processes to save time and reduce manual effort.

Leveraging automation tools to enhance testing efficiency.

FRUSTRATIONS

Frequent issues with flaky tests that hinder progress.

Difficulty in managing and maintaining test scripts.

Limited collaboration with developers leading to misalignment on testing requirements.

Collaborates with developers to understand new features and testing needs. Often spends time troubleshooting issues with automated tests and debugging failures.

BEHAVIOUR

Seeks out new tools and techniques to improve testing efficiency.

TECHNOLOGY EXPERTISE

Persona 2

Sakshi Malik

Age : 34Years

Industry : IT

Location : Bangalore

Position : Snr Developer

Tester

Detail-oriented automation tester at a tech company in Sydney, Australia. He focuses on ensuring software quality through automated testing processes and is dedicated to delivering bug-free products

MOTIVATION

Ensuring high software quality and reliability.

Streamlining testing processes to save time and reduce manual effort.

Leveraging automation tools to enhance testing efficiency.

FRUSTRATIONS

Frequent issues with flaky tests that hinder progress.

Difficulty in managing and maintaining test scripts.

Limited collaboration with developers leading to misalignment on testing requirements.

Collaborates with developers to understand new features and testing needs. Often spends time troubleshooting issues with automated tests and debugging failures.

BEHAVIOUR

Seeks out new tools and techniques to improve testing efficiency.

TECHNOLOGY EXPERTISE

Persona 2

2

COMPETITIVE AUDIT

COMPETITIVE AUDIT

This competitive audit evaluated existing applications and features against existing leading notepad applications, focusing on features, usability, design, and collaboration capabilities. The goal is to identify strengths, weaknesses, opportunities, and potential areas for improvement.

This competitive audit evaluated existing applications and features against existing leading notepad applications, focusing on features, usability, design, and collaboration capabilities. The goal is to identify strengths, weaknesses, opportunities, and potential areas for improvement.

COMPETITORS ANALYZED

Real-time collaboration, comments

Shared notebooks, comments

Real-time collaboration

Shared notes and lists

Collaboration

All-in-one workspace for notes, databases, tasks

Comprehensive organization and search

Integrated with Office suite

Quick and easy note capture with labels

USP

Cross-platform (Windows, Mac, iOS, Android, web)

Cross-platform (iOS, Android, web)

Cross-platform (Windows, Mac, iOS, Android)

Cross-platform (iOS, Android, web)

Platform Availability

Yes, across devices

Yes, across devices

Yes, across devices

Yes, across devices

Syncing

Customizable, flexible, minimalistic

Feature-rich but can be overwhelming

Flexible with a customizable interface

Clean and simple with a card layout

User Interface

Teams and individuals needing flexibility and customization

Professionals and students needing advanced features

Microsoft users looking for integration

Casual users and quick note takers

Target Audiance

Text, images, embeds, databases, videos

Images, audio, PDFs, and web clippings

Images, audio, drawing

Images and voice notes

Multimedia Support

Integrates with many apps (Google Drive, Slack, etc.)

Integrates with many apps (Google Drive, Slack, etc.)

Microsoft apps (Word, Excel, etc.)

Google ecosystem (Gmail, Calendar)

Integration

Pages, databases, tags, and templates

Notebooks, tags, and powerful search

Notebooks, sections, pages

Labels and color coding

Organization

Powerful global search

Powerful search

Good search with tags

Basic search

Search Functionality

Free with paid plans for team features

Free tier with premium options

Free with Office 365 subscription

Free

Pricing

Overall Comments

Microsoft

OneNote

Evernote

Google Keep

Notion

Collaboration is difficult, file structuring is complex, no option to download the data

Too complex to use on day to day basis, integration with unknown apps is difficult

Only compatible with microsoft tools and ecosystem limitations

Limited file creation

Real-time collaboration, comments

Shared notebooks, comments

Real-time collaboration

Shared notes and lists

Collaboration

All-in-one workspace for notes, databases, tasks

Comprehensive organization and search

Integrated with Office suite

Quick and easy note capture with labels

USP

Cross-platform (Windows, Mac, iOS, Android, web)

Cross-platform (iOS, Android, web)

Cross-platform (Windows, Mac, iOS, Android)

Cross-platform (iOS, Android, web)

Platform Availability

Yes, across devices

Yes, across devices

Yes, across devices

Yes, across devices

Syncing

Customizable, flexible, minimalistic

Feature-rich but can be overwhelming

Flexible with a customizable interface

Clean and simple with a card layout

User Interface

Teams and individuals needing flexibility and customization

Professionals and students needing advanced features

Microsoft users looking for integration

Casual users and quick note takers

Target Audiance

Text, images, embeds, databases, videos

Images, audio, PDFs, and web clippings

Images, audio, drawing

Images and voice notes

Multimedia Support

Integrates with many apps (Google Drive, Slack, etc.)

Integrates with many apps (Google Drive, Slack, etc.)

Microsoft apps (Word, Excel, etc.)

Google ecosystem (Gmail, Calendar)

Integration

Pages, databases, tags, and templates

Notebooks, tags, and powerful search

Notebooks, sections, pages

Labels and color coding

Organization

Powerful global search

Powerful search

Good search with tags

Basic search

Search Functionality

Free with paid plans for team features

Free tier with premium options

Free with Office 365 subscription

Free

Pricing

Overall Comments

Microsoft

OneNote

Evernote

Google Keep

Notion

Collaboration is difficult, file structuring is complex, no option to download the data

Too complex to use on day to day basis, integration with unknown apps is difficult

Only compatible with microsoft tools and ecosystem limitations

Limited file creation

ANALYSIS

compatible platform

 I observed that each individual had devised their own distinct methods for taking notes by relying on a combination of multiple applications across different devices. While some applications excelled within specific ecosystems, some struggled to function optimally on different devices.

Collaborative space

Lack of a collaborative note-taking space is a prominent complaint among users, especially in professional environments where teamwork is commonly needed between different teams.

Keep up with the changes that is done by them or other team members.

Finding the notes

When it comes to locating notes, certain apps organize them based on the date of creation, while others offer users the ability to create their own navigational structure that they can recall. However, in both scenarios, users need to become familiar with the system and adapt to it.

ANALYSIS

ANALYSIS

Personalizing notes

Users need to know this because they all have different ways that they like to convey data. People want the ability to customize the way their notes look and function based on their own tastes.

Transferring data

Many a times its difficult to lose out on so many notes while handing over the dev and design files to different teams. They need a common file where they do not create a separate document but notes that help them handle each individual file better.

Voice notes

Users can quickly capture their ideas, thoughts, or crucial data by using voice notes. When users need to take notes while catering the flow or code when they want to record information more naturally and spontaneously, this functionality can be quite helpful.

ANALYSIS

ANALYSIS

Accessibility of Notes
Accessibility Notes

Many users complained that there was nowhere to save private or delicate information that they would rather remain private. Where some needs to be published to help the team and community.

File handovers

File handovers are a big issue where it has always been a problem as developers or designers lose a track of the previous teams vision.

KEY TAKEAWAYS

KEY TAKEAWAYS

KEY TAKEAWAYS

Tailored Collaboration

Designed specifically for developers and testers, with features that facilitate cross-departmental collaboration.

Expand Integrations

Integrating with third-party tools or existing systems to enhance functionality.

Advanced Organizational Tools

Implement more advanced tagging or categorization options for users who manage complex projects.

3

PRODUCT AND FEATURES

PRODUCT AND FEATURES

Notepad application is designed with a focus on collaboration simplicity, and efficiency . Key features include a clean, distraction-free interface that allows users to take notes effortlessly and organize them by projects or departments. The application supports real-time collaboration, enabling users to share notes, assign tasks, and track progress across teams seamlessly. Interactive elements within the prototype demonstrate functionality that aligns with Brane's standards for innovation, making it an essential tool for enhancing productivity and facilitating communication across the company.

Notepad application is designed with a focus on collaboration simplicity, and efficiency . Key features include a clean, distraction-free interface that allows users to take notes effortlessly and organize them by projects or departments. The application supports real-time collaboration, enabling users to share notes, assign tasks, and track progress across teams seamlessly. Interactive elements within the prototype demonstrate functionality that aligns with Brane's standards for innovation, making it an essential tool for enhancing productivity and facilitating communication across the company.

MEET OUR
AMBASSADORS

MEET OUR
AMBASSADORS

ACCESS

Access to folders and notes are selective based on the team you belong to. General notes for all employees are public and can be accessible by anyone in the organization.

ACCESS

Access to folders and notes are selective based on the team you belong to. General notes for all employees are public and can be accessible by anyone in the organization.

NOTE TYPES

Published: Published notes which can be shared, Drafts: Works in process, Starred: Important bookmarks, Collaborative: Access to multiple people in the organization.

NOTE TYPES

Published: Published notes which can be shared, Drafts: Works in process, Starred: Important bookmarks, Collaborative: Access to multiple people in the organization.

MEDIA

Attaching media takes this application into whole different space. Users can upload explanation videos, audios along the file. That opens new way of handling product handovers and deliveries.

MEDIA

Attaching media takes this application into whole different space. Users can upload explanation videos, audios along the file. That opens new way of handling product handovers and deliveries.

BUG FIX

While you collaborate you can also fix the bugs with better details and explanations. Read them mark them as done or go to the source details. You can fix it all.

BUG FIX

While you collaborate you can also fix the bugs with better details and explanations. Read them mark them as done or go to the source details. You can fix it all.

SPELL CHECK

No scope of error with spell check feature. Correct the spellings, look for meanings, all in one place.

SPELL CHECK

No scope of error with spell check feature. Correct the spellings, look for meanings, all in one place.

SOLUTION INTEGRATION

It can directly integrate on the Brane platforms as required which will help user to quickly access the resources.

SOLUTION INTEGRATION

It can directly integrate on the Brane platforms as required which will help user to quickly access the resources.

CREATE & COLLABORATE

MEET OUR
AMBASSADORS

ACCESS

NOTE TYPES

Published: Published notes which can be shared, Drafts: Works in process, Starred: Important bookmarks, Collaborative: Access to multiple people in the organization.

MEDIA

Attaching media takes this application into whole different space. Users can upload explanation videos, audios along the file. That opens new way of handling product handovers and deliveries.

BUG FIX

While you collaborate you can also fix the bugs with better details and explanations. Read them mark them as done or go to the source details. You can fix it all.

SPELL CHECK

No scope of error with spell check feature. Correct the spellings, look for meanings, all in one place.

SOLUTION INTEGRATION

It can directly integrate on the Brane platforms as required which will help user to quickly access the resources.

CREATE & COLLABORATE

FEATURE

SHOWCASE

MOTION

CAPTURE

SOLUTION

INTEGRATIONS

MOTION

CAPTURE

DATA & ANALYTICS

RESULTS

Increased lead generation by

32%

by refining contact form strategies and improving user flows.

Enhanced user engagement by

Enhanced user engagement

~77%

77%

by analyzing behavior metrics, optimizing UX, and reducing bounce rates.

Achieved customer satisfaction

81%

via targeted surveys, user interviews, and data-driven improvements.