TEDX
IIT HYDERABAD
TEDX IIT HYDERABAD
TEDX IIT HYDERABAD
OVERVIEW
TEDx IITHyderabad is a TEDx event organized independently under the license of TED, hosted by the Indian Institute of Technology Hyderabad (IIT Hyderabad). Like other TEDx events, its goal is to bring together thought leaders, innovators, and inspiring individuals to share "ideas worth spreading" through impactful talks, performances, and discussions.
TEDx IITHyderabad is a TEDx event organized independently under the license of TED, hosted by the Indian Institute of Technology Hyderabad (IIT Hyderabad). Like other TEDx events, its goal is to bring together thought leaders, innovators, and inspiring individuals to share "ideas worth spreading" through impactful talks, performances, and discussions.
Highlights of TEDx IITHyderabad:
Interdisciplinary Themes: The events usually focus on cutting-edge innovation, technology, art, and design, resonating with the multidisciplinary ethos of IIT Hyderabad.
Branding & Design Excellence: Given IIT Hyderabad's reputation, the event has a strong emphasis on visual storytelling and maintaining a professional yet creative identity.
Diverse Participation: These events typically attract students, academicians, entrepreneurs, and professionals interested in learning and sharing ideas.
Highlights of TEDx IITHyderabad:
Interdisciplinary Themes: The events usually focus on cutting-edge innovation, technology, art, and design, resonating with the multidisciplinary ethos of IIT Hyderabad.
Branding & Design Excellence: Given IIT Hyderabad's reputation, the event has a strong emphasis on visual storytelling and maintaining a professional yet creative identity.
Diverse Participation: These events typically attract students, academicians, entrepreneurs, and professionals interested in learning and sharing ideas.
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THE TEAM
The design team consisted of eight members, each with specialized roles, including branding, graphic design, animation, stage and set design, and UI/UX for the website. This diversity in expertise ensured that every visual aspect of the event was crafted meticulously and aligned with the theme.
The design team consisted of eight members, each with specialized roles, including branding, graphic design, animation, stage and set design, and UI/UX for the website. This diversity in expertise ensured that every visual aspect of the event was crafted meticulously and aligned with the theme.
THE THEME
THE THEME
The theme, "SAGA: Weaving Humanity’s Tapestry," reflects the monumental journey of humanity as an interconnected narrative spanning time and space. Humanity’s story is one of persistence and transformation—an intricate weave of individual and collective experiences that have shaped the legacy we leave behind.
The theme, "SAGA: Weaving Humanity’s Tapestry," reflects the monumental journey of humanity as an interconnected narrative spanning time and space. Humanity’s story is one of persistence and transformation—an intricate weave of individual and collective experiences that have shaped the legacy we leave behind.
THE THEME
"SAGA" acknowledges both the grand historical arc and the intimate moments of human lives that contribute to our shared story. It invites us to reflect on the threads we add to this ever-growing fabric.
The Tapestry
At the heart of "SAGA" lies the metaphor of a tapestry, symbolizing humanity's collective story. Each thread represents a unique contribution—cultures, ideas, innovations, and struggles—that have been woven together over millennia to form an intricate and evolving masterpiece.
"SAGA" acknowledges both the grand historical arc and the intimate moments of human lives that contribute to our shared story. It invites us to reflect on the threads we add to this ever-growing fabric.
The Tapestry
At the heart of "SAGA" lies the metaphor of a tapestry, symbolizing humanity's collective story. Each thread represents a unique contribution—cultures, ideas, innovations, and struggles—that have been woven together over millennia to form an intricate and evolving masterpiece.
THE PROBLEM
DESIGN
Helvetica: The official TEDx font was used for its modern, minimalistic, and versatile qualities. It reinforced brand consistency and made the text clean and easily readable.
Helvetica: The official TEDx font was used for its modern, minimalistic, and versatile qualities. It reinforced brand consistency and made the text clean and easily readable.
Philosopher: A theme-specific font added an elegant touch, reflecting the timeless and sophisticated essence of SAGA.
Its serif structure contrasted beautifully with Helvetica, symbolizing the interplay of history and modernity.
Philosopher: A theme-specific font added an elegant touch, reflecting the timeless and sophisticated essence of SAGA.
Its serif structure contrasted beautifully with Helvetica, symbolizing the interplay of history and modernity.
Design
Design
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Helvetica
Philosopher
Philosopher
Philosopher
#000000
#000000
#FFFFFF
#FFFFFF
#EB0028
#EB0028
MARKETING
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THE EVENT
01
Audience Participation
02
Appreciation
03
Panelist Feedback
01
Audience Participation
02
Appreciation
03
Panelist Feedback
01
Audience Participation
02
Appreciation
03
Panelist Feedback
DATA & ANALYTICS
RESULTS
30x
Increase in Theme Release Video views (1k views to 30k views)
2x
Increase in
Speakers Participation
Increase in
Speakers Participation
Increase in
Speakers Participation
5x
77%
Increase in
Sponsorships
4x
77%
Increase in
Event Participation
