MIYABI
OVERVIEW
The aim of the Miyabi mobile app is to create a seamless and engaging platform for customers to effortlessly make reservations and order food from an Asian cuisine in India.
THE GAP
Restaurants using their own apps retain 100% revenue, avoiding Zomato/Swiggy’s 15-30% commission. They cut delivery costs (₹10-₹30 vs. ₹30-₹60), ensure faster deliveries (10-15 mins quicker), and offer better rewards (exclusive discounts, cashback, and freebies).
Restaurants using their own apps retain 100% revenue, avoiding Zomato/Swiggy’s 15-30% commission. They cut delivery costs (₹10-₹30 vs. ₹30-₹60), ensure faster deliveries (10-15 mins quicker), and offer better rewards (exclusive discounts, cashback, and freebies).
With enhanced customization options tailored to various dietary needs and direct access to customer data, businesses can create highly personalized offers that cater to individual preferences, improving customer satisfaction and engagement.
With enhanced customization options tailored to various dietary needs and direct access to customer data, businesses can create highly personalized offers that cater to individual preferences, improving customer satisfaction and engagement.
THE PROBLEM
THE PROBLEM
THE PROBLEM
THE GOAL
The challenge is to develop a user-friendly restaurant app that offers customizable Asian cuisine, engaging ambience features, and holistic cultural experiences to enhance customer satisfaction and exploration.
The challenge is to develop a user-friendly restaurant app that offers customizable Asian cuisine, engaging ambience features, and holistic cultural experiences to enhance customer satisfaction and exploration.
By offering customizable Japanese dishes, engaging cultural experiences, and a user-friendly interface, the app will increase customer satisfaction and loyalty, ultimately bringing in a healthy profit for the business.
By offering customizable Japanese dishes, engaging cultural experiences, and a user-friendly interface, the app will increase customer satisfaction and loyalty, ultimately bringing in a healthy profit for the business.
1
EMPATHIZING
Foundational Research on restaurant services and ordering process was done through an online survey along with some in-person interviews. As Secondary Research, blogs, videos and news articles were explored with related content.
Foundational Research on restaurant services and ordering process was done through an online survey along with some in-person interviews. As Secondary Research, blogs, videos and news articles were explored with related content.
RESEARCH GOALS
I would frequently strike up conversations with random individuals at restaurants, cafés, and other dining spots to uncover patterns and reveal insights about how customers interact with food-ordering and table-reservation systems. Doing this provided a deeper understanding of the dining experience, helping to shape our design-thinking discussions for Miyabi. Having answers to these questions enabled our team to refine key interactions that enhance user satisfaction, blending both quantitative data and real-world customer experiences.
I would frequently strike up conversations with random individuals at restaurants, cafés, and other dining spots to uncover patterns and reveal insights about how customers interact with food-ordering and table-reservation systems. Doing this provided a deeper understanding of the dining experience, helping to shape our design-thinking discussions for Miyabi. Having answers to these questions enabled our team to refine key interactions that enhance user satisfaction, blending both quantitative data and real-world customer experiences.
Target Users:
Food Enthusiasts
Cultural Explorers & Travelers
Health and Wellness Seekers
Young Professionals & Urban Dwellers
Target Users:
Food Enthusiasts
Cultural Explorers & Travelers
Health and Wellness Seekers
Young Professionals & Urban Dwellers
USER PERSONA
The research findings directly influenced the design of Notepad application, leading to the development of a user-centric interface that balances simplicity with powerful collaborative features.
The prototype was tailored to meet the identified needs, ensuring it would be a valuable tool for enhancing productivity and collaboration within the company.
USER PERSONA
EMPATHY MAP
EMPATHY MAP
JOURNEY MAP
Goal: Find and make an order for a desired food item
EMPATHY MAP
COMPETITIVE AUDIT
The Competitive Audit categorizes competitors into two main groups: direct and indirect. Direct competitors include Japanese restaurant apps, food delivery platforms, and specialty cuisine apps, all of which serve a similar purpose in food ordering and reservations.
The Competitive Audit categorizes competitors into two main groups: direct and indirect. Direct competitors include Japanese restaurant apps, food delivery platforms, and specialty cuisine apps, all of which serve a similar purpose in food ordering and reservations.
Indirect competitors consist of general restaurant apps, music and relaxation apps, and lifestyle apps, which, while not directly competing, influence user behavior and expectations in the dining experience. Understanding both types of competitors helps refine Miyabi's positioning, ensuring it offers a unique and engaging experience tailored to Japanese restaurant patrons.
Indirect competitors consist of general restaurant apps, music and relaxation apps, and lifestyle apps, which, while not directly competing, influence user behavior and expectations in the dining experience. Understanding both types of competitors helps refine Miyabi's positioning, ensuring it offers a unique and engaging experience tailored to Japanese restaurant patrons.
EMPATHY MAP
01
Personalization
H1
02
Brand Engagement
03
In-Restaurant Experience
Hello
04
Feedback
01
Personalization
H1
02
Brand Engagement
03
In-Restaurant Experience
Hello
04
Feedback
2
DEFINING
A restaurant-specific food and reservation app can offer several unique features and advantages that larger platforms may not be able to provide.
A restaurant-specific food and reservation app can offer several unique features and advantages that larger platforms may not be able to provide.
PROBLEM STATEMENT
The challenge is to develop a user-friendly restaurant app that offers customizable Japanese cuisine, engaging ambience features, and holistic cultural experiences to enhance customer satisfaction and exploration.
The challenge is to develop a user-friendly restaurant app that offers customizable Japanese cuisine, engaging ambience features, and holistic cultural experiences to enhance customer satisfaction and exploration.
THE PROBLEM
THE PROBLEM
GOAL STATEMENT
Our restaurant app will let users customize Japanese cuisine experiences which will affect customers looking for a unique dining experience by enhancing customer satisfaction and encouraging the exploration of food.
Our restaurant app will let users customize Japanese cuisine experiences which will affect customers looking for a unique dining experience by enhancing customer satisfaction and encouraging the exploration of food.
We will measure effectiveness by analyzing customer feedback, usage rates of customization features, and engagement with food and cultural experiences.
We will measure effectiveness by analyzing customer feedback, usage rates of customization features, and engagement with food and cultural experiences.
3
DESIGNING
User Task: Use the Miyabi app to order a soup
User Task: Use the Miyabi app to order a soup
USERFLOW
UX STORYBOARD
INFORMATION ARCHITECTURE
EMPATHY MAP
HIGH-FIDELITY WIREFRAMES
IMPROVEMENTS
Design Changes and Accessibility considerations- WCAG 2.1 Guidelines
IMPROVEMENTS
IMPROVEMENTS
TAKE A LOOK
INTERACTIVE
PROTOTYPE
01
Personalization
H1
02
Brand Engagement
03
In-Restaurant Experience
Hello
04
Feedback
01
Personalization
H1
02
Brand Engagement
03
In-Restaurant Experience
Hello
04
Feedback
THE SOLUTION
THE SOLUTION
THE SOLUTION
1
ONBOARDING
Designed a clear, minimal flow with progressive disclosure and multiple login options, ensuring users grasp key features effortlessly without feeling overwhelmed.
Designed a clear, minimal flow with progressive disclosure and multiple login options, ensuring users grasp key features effortlessly without feeling overwhelmed.
2
ORDERING FOOD
Designed a seamless and intuitive food ordering UI with a streamlined flow, minimal steps, real-time tracking, and easy payment integration for a faster and frictionless user experience.
Designed a seamless and intuitive food ordering UI with a streamlined flow, minimal steps, real-time tracking, and easy payment integration for a faster and frictionless user experience.
3
MAKING A RESERVATION
Designed a smooth and intuitive booking flow with minimal steps, clear time slot selection, and instant confirmation for a hassle-free user experience.
Designed a smooth and intuitive booking flow with minimal steps, clear time slot selection, and instant confirmation for a hassle-free user experience.
DYNAMIC ISLAND
NOTIFICATIONS